TransitLink Social Media Content

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Client: TransitLink

Transitlink is pivotal in Singapore’s public transport system by being the middleman between the commuter, and the regulators of public transport, such as bus and train operators and card issuers. I worked with content strategists to create these illustrations for competions on TransitLink’s social media page. Followers can debunk these online quizzes and win some cool prizes.

1. Behind The Name

‘Behind the Name’ is a series about the history of Singapore’s MRT (Metro Rail Transit) stations. Followers need to guess the station name based on a short description of the station’s history and artwork depicting the various historical sites.

2. Station shuffle

'Station Shuffle' is another series where followers are to identify the MRT (Metro Rail Transit) station names where the letters are rearranged to form completely irrelevant phrases, also known as anagrams. The artworks are totally irrelevant to the station names to confuse and make things harder, but there is a hint - they are colour coded so that it represents which MRT line the station belongs to. (North-South Line = Red, East-West Line = Green, North-East Line = Purple, Circle Line = Yellow, Downtown Line = Blue)